Copy and Press Releases
Sometimes, you need more than a stunning image; but compelling written content.
![00100sPORTRAIT_00100_BURST20190727135017976_COVER-1](https://www.chrismoses.co/hs-fs/hubfs/00100sPORTRAIT_00100_BURST20190727135017976_COVER-1.jpg?width=3264&height=2448&name=00100sPORTRAIT_00100_BURST20190727135017976_COVER-1.jpg)
Press Releases: The Unsung Heroes
Press releases aren't relics of the past! While often overlooked, press releases are a secret weapon in the digital copywriting arsenal. My experience crafting them for non-profits, outdoor brands, and hospitality companies has shown their true value and versatility.
A well-written press release can spark media coverage, build SEO authority, and establish your brand as a thought leader. It's a cost-effective way to get your message to the right audience. Don't underestimate the power of a press release!
Blogs
Blogs where my writings have been showcased and I've managed.
-
UST Brands: Storytelling through Blogging (2016-2018):
The sun on your face, the crisp mountain air, and the memory of a trail conquered. That's the experience UST Brands cultivates, and during my time with them, I helped translate that passion into content that ignited a fire in every reader.
Here's a glimpse into my past projects:
- Content that Captivates: I crafted blog posts that went beyond the specs. We're talking trail guides, in-depth product reviews you could trust, and stories that make readers head outdoors.
- Building Brand Champions: I managed a team of UST Brand enthusiasts who shared their hikes and genuine experiences using UST gear. Their voices added authenticity and fueled reader trust.
- Content with a Compass: I didn't just write; I strategized. Consistent blog posts and social media promotion ensured your content reached the right hikers at the perfect time.
Curious about the adventures that unfolded? You can explore the spirit of UST Brands at:
-
Sharing the Trail: My Adventures with Outbound Collective
Since my early days in the old country, I've been hooked on the thrill of exploration. That's why I'm stoked to contribute to the Outbound, a community that fuels wanderlust in all of us.
Here's what gets me fired up about writing for Outbound:
- Trailblazing Stories: I craft articles that capture the essence of adventure, from epic backpacking trips to hidden local gems. Sharing tips, insights, and breathtaking scenery inspires readers to get outside and create memories.
- Collaborative Spirit: Outbound thrives on a diverse group of passionate outdoor enthusiasts. Contributing alongside fellow adventurers fosters a sense of camaraderie and fuels fresh perspectives.
- A Community that Connects: The best part? Knowing my words might spark someone's next adventure. Whether it's a day hike or a life-changing trek, helping people connect with nature is incredibly rewarding.
Ready to discover new paths and share the stoke? Head to Outbound Collective: Outbound - Chris Moses
Press Releases
Build relations, submit the news, and watch the growth.
-
Weaving Culinary Stories: Bringing Buzz to Jamestown Hospitality
Delaware's food scene is a vibrant tapestry, and I'm proud to have played a role in promoting the culinary delights of Jamestown Hospitality restaurants. Here's how I crafted press releases that piqued the interest of local journalists:
- Capturing the Essence: I went beyond dry announcements. Each press release painted a picture of the event, highlighting unique menus, talented chefs, and a lively atmosphere. Readers could practically taste the food and feel the energy!
- Targeting the Right Audience: Out & About magazine and Delaware Today cater to adventurous palates, so I focused on innovative culinary experiences and chef collaborations. For more family-oriented publications, the spotlight shifted to kid-friendly events and festive brunches.
- Building Relationships: Journalists are storytellers, too. I fostered positive connections with them by providing precise and concise information, being readily available for questions, and offering exclusive content previews.
The results? Mouthwatering features in local publications, packed restaurants, and the chance to showcase the creativity and passion behind Jamestown Hospitality's events.
Want to see my work in action? Follow the link to an example used by a journalist by Delaware Today: ‘Tales Behind the Tunes.’
-
Don't Let Your Event End with the Closing Bell: The Power of Post-Event Press Releases
Events generate buzz and excitement, but what happens after the final handshake? Press releases can be your secret weapon for extending the event's impact and solidifying its success.
Take Clay Connect Tech Con, for example. This brainchild of the Clay County Chamber of Commerce was the first tech event in the area focused on local educational institutions. It featured industry giants like Oracle and NetSuite, marking a major milestone.
Here's why a post-event press release is key:
- News That's Still Newsworthy: Capture key takeaways, highlight innovative ideas shared, and showcase successful partnerships. This keeps your event relevant and reinforces its impact.
- Building A Legacy: A well-written press release becomes a historical record of your event's success. It sets the stage for future iterations and generates excitement for what's to come.
- Build Momentum for Future Events: Plant the seeds for the next iteration by outlining potential themes or exciting developments. It keeps the conversation going and positions your organization as a thought leader.
Keep your event from fading into memory. Read the Clay Connect Tech Con on page 3 Here: Neighbor to Neighbor Press Release
The Power of Web Copy
Non-profits are the lifeblood of our communities, offering vital services and fostering positive change. That's why I'm passionate about crafting compelling social media posts and website copy that helps these organizations connect with supporters and amplify their impact.
The impact? Increased website traffic, a thriving community of supporters, and ultimately, a greater capacity for non-profits to achieve their missions. It's about using the power of words to inspire action and create a positive ripple effect.
Building Buzz: Social Media & Web Copy
The YMCA is more than just a gym; it's a hub for health, connection, and community. I crafted engaging social media posts and website copy that got people pumped about the Y's amazing offerings.
Here's how I helped the YMCA thrive online:
- I created content that celebrated fitness journeys, highlighted community events, and showcased the YMCA's infectious energy.
- I revamped the YMCA's website with clear, concise copy optimized for search engines. Users could easily find the needed information, whether class schedules, membership details, or inspiring stories about the Y's impact.
- The YMCA caters to a diverse audience, from young families to active adults. I tailored content to resonate with different demographics, maximizing engagement across all channels.
The result? A more vibrant online presence that boosted YMCA membership, increased awareness of their programs.
Want to Email me some Text?
Fill out the form, and lets write each other some custom text.