Copy and Press Releases

UST Brands: Storytelling through Blogging (2016-2018):

The sun on your face, the crisp mountain air, and the memory of a trail conquered. That's the experience UST Brands cultivates, and during my time with them, I helped translate that passion into content that ignited a fire in every reader.

Here's a glimpse into my past projects:

• Content that Captivates: I crafted blog posts that went beyond the specs. We're talking trail guides, in-depth product reviews you could trust, and stories that make readers head outdoors.
• Building Brand Champions: I managed a team of UST Brand enthusiasts who shared their hikes and genuine experiences using UST gear. Their voices added authenticity and fueled reader trust.
• Content with a Compass: I didn't just write; I strategized. Consistent blog posts and social media promotion ensured your content reached the right hikers at the perfect time.

Curious about the adventures that unfolded? You can explore the spirit of UST Brands at:

Visit the UST Blog

Sharing the Trail: My Adventures with Outbound Collective

Since my early days in the old country, I've been hooked on the thrill of exploration. That's why I'm stoked to contribute to the Outbound, a community that fuels wanderlust in all of us.

Here's what gets me fired up about writing for Outbound:

• Trailblazing Stories: I craft articles that capture the essence of adventure, from epic backpacking trips to hidden local gems. Sharing tips, insights, and breathtaking scenery inspires readers to get outside and create memories.
• Collaborative Spirit: Outbound thrives on a diverse group of passionate outdoor enthusiasts. Contributing alongside fellow adventurers fosters a sense of camaraderie and fuels fresh perspectives.
• A Community that Connects: The best part? Knowing my words might spark someone's next adventure. Whether it's a day hike or a life-changing trek, helping people connect with nature is incredibly rewarding.

Ready to discover new paths and share the stoke? Head to Outbound Collective: Outbound - Chris Moses

Weaving Culinary Stories: Bringing Buzz to Jamestown Hospitality

Delaware's food scene is a vibrant tapestry, and I'm proud to have played a role in promoting the culinary delights of Jamestown Hospitality restaurants. Here's how I crafted press releases that piqued the interest of local journalists:

• Capturing the Essence: I went beyond dry announcements. Each press release painted a picture of the event, highlighting unique menus, talented chefs, and a lively atmosphere. Readers could practically taste the food and feel the energy!

• Targeting the Right Audience: Out & About magazine and Delaware Today cater to adventurous palates, so I focused on innovative culinary experiences and chef collaborations. For more family-oriented publications, the spotlight shifted to kid-friendly events and festive brunches.

• Building Relationships: Journalists are storytellers, too. I fostered positive connections with them by providing precise and concise information, being readily available for questions, and offering exclusive content previews.

The results? Mouthwatering features in local publications, packed restaurants, and the chance to showcase the creativity and passion behind Jamestown Hospitality's events.

Want to see my work in action? Follow the link to an example used by a journalist by Delaware Today: ‘Tales Behind the Tunes.’

Don't Let Your Event End with the Closing Bell: The Power of Post-Event Press Releases

Events generate buzz and excitement, but what happens after the final handshake? Press releases can be your secret weapon for extending the event's impact and solidifying its success.

Take Clay Connect Tech Con, for example. This brainchild of the Clay County Chamber of Commerce was the first tech event in the area focused on local educational institutions. It featured industry giants like Oracle and NetSuite, marking a major milestone.

Here's why a post-event press release is key:

• News That's Still Newsworthy: Capture key takeaways, highlight innovative ideas shared, and showcase successful partnerships. This keeps your event relevant and reinforces its impact.

• Building A Legacy: A well-written press release becomes a historical record of your event's success. It sets the stage for future iterations and generates excitement for what's to come.

• Build Momentum for Future Events: Plant the seeds for the next iteration by outlining potential themes or exciting developments. It keeps the conversation going and positions your organization as a thought leader.

Keep your event from fading into memory. Read the Clay Connect Tech Con on page 3 Here: Neighbor to Neighbor Press Release